People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor.
The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.
. . . . .
The study titled “The Smell of Virtue” was unusually simple and conclusive. Participants engaged in several tasks, the only difference being that some worked in unscented rooms, while others worked in rooms freshly spritzed with Windex.
Clean Smells Promote Moral Behavior, Study Suggests [ScienceDaily]
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